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Our approach to media planning and buying, rooted in our single-minded mission to convert consumer intentions into revenue for our clients.
We bring deep consumer insights and strategy to bear, along with advanced audience targeting and attribution and modelling expertise to ensure every impression makes an impression. we bring creativity and perseverance to our work, not limiting ourselves to what is possible or simply buying what’s available.
Communications Planning is a discipline at Stutzen, not a department. It’s a way of thinking where account management, insights, strategy, creative, technology, media analytics and search all play a role in earned and owned media. It is meant to ensure we move the consumer towards your business objectives and it provides a sketch for how we function and make decisions on behalf of our clients. The magic is in the sources of knowledge, and the cross-discipline nature of our team.
Our media team plays holistically with a full range of buying capabilities across all channels, broadcast, print, out of home and more.
Stutzen’s deep expertise in digital media extends across all channerl: video, social, mobile and search. We offer industry-leading influencer marketing capabilities and steward the paid social investment of two of the top 10 spenders on Facebook.
Our media team is highly experienced in helping acquisition marketers get more value from each dollar spent, with deep specialities in retail, financial services, travel and entertainment. We use predictive bidding to optimize ROI and constantly assess and optimize to improve efficacy over time.
Our programmatic experts understand data-driven approach to buying across all channels. But the magic isn’t in the algorithms; it’s in the pairing of our programmatic experts with Stutzen’s media and account teams, giving them a deeper understanding of a client’s business objectives.
Measurement and reporting shouldn’t just show you what’s working, it should show you how it can work efficient. We build dashboards, launch attribution programs, assist in complex business forecasting and build media mix models to help every client be efficient today and smarter tomorrow.
Many media challenges are engineering challenges and our marketing technology team helps navigate areas such as ad viewability and fraud, cross-channel attribution, tech stack builds, tech audits, tag management audits and identification, and connecting CRM and media systems.
Paid Social strategy and expertise is critical to brands that want to resonate with any audience at scale. Our specialists focus on establishing real connections with breakthrough creative to drive quantitative business outcomes. The success of every plan is rooted in our commitment to innovation, structured testing, and applied learning. We aim to connect Paid Social efforts to other marketing channels with adaptive, audience-first strategy and holistic accountability.
